To elaborate for the purpose of being clear, a link wheel is simply the idea that each time you publish a piece of content that content is distributed to multiple other online properties in order to generate backlinks to the original piece of content. If you work in SEO, or marketing in general, you are most likely knowledgeable of the idea of a link wheel. How Feedburner Hurts Search Engine Optimization OK, so now that we have defined the service and listed some pros, let’s dive into a con many people are unaware of, the negative effect it can have on SEO.
GOOGLE KILLED SQUIDOO INSTALL
The email subscription widget is easy to install.The content delivery enhances the chance of social media shares.Email delivery can be customized to match brand look and feel.Feedburner promotes repeat visitors and blog loyalty.Users are updated each time a new blog goes live.
Here are some of the reasons why people like Feedburner. In fact, people commonly rant and rave about the promotional tool. Benefits Of Feedburnerįeedburner does have benefits. You can easily log into the Feedburner interface and see how many people are following your blog, this is nice too. Feedburner provides you with customized tools to promote your feed.įor example, they have an email subscription widget you can easily add in the sidebar of your blog. Updates are sent via RSS feed reader or through email.
GOOGLE KILLED SQUIDOO FREE
What Is Feedburner?įeedburner is simply a free online service created by Google that allows you to automatically send email updates from your blog. But with some recent emphasis on link wheels and automatic updates, there is a very good chance Feedburner could be killing your SEO strategy without you ever knowing. As time progressed and Google really began to own and better develop its vision for the tool, Feedburner became increasingly useful. We learned a ton! And had a lot of fun in the process.When Feedburner was acquired by Google in mid-2007, we were all excited about the potential. Also European early investors were not eager at that time to invest in online ad driven business models. It proved to be quite hard to have really relevant ads showing next to our content and we could not find enough users to write large quantities of useful content. We hired a developer (who later went to work for Google in Mountain View after an offer he couldn’t refuse) to write algorithms to show related lists.Īfter more than a year we decided to kill the project. We were accepted to the incubator YES!DELFT to help us find possible early investors and share experiences with other startups. We did cognitive walkthroughs and held user interviews (using think aloud protocol) and tested our prototypes by using online tools like We discovered that people prefer visual lists that they can browse through quickly and when we received positive feedback we both pitched in money and time and hired a company to develop the platform. We developed personas, user stories, wireframes and simple prototypes and tested those with people that we thought would be interested in this kind of platform. We developed a revenue sharing program called ShareZis to give creators of content incentives to make more lists and better content. The business idea was to serve relevant ads next to the content by using Google AdSense and to show related lists so that people would keep on browsing and co-creating more and more content. Subjects like home and work, finance, health and cars were our main categories. We focussed on content that was useful instead of trendy and that was evergreen. Patforms like Pinterest and Squidoo by Seth Godin were upcoming. We wanted to make a place where people could co-create content in the form of lists. We had the idea to create a content marketing platform for useful and rich information at a time that content marketing was not yet a widespread concept. I co-founded an internet startup called CheckZis.
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